The current health crisis has affected small businesses around the globe in unprecedented ways, hurting some more than others. When the COVID-19 virus started hitting Alberta, within 24 hours, farmers and artisan markets issued cancellation notices.
Black Diamond Distillery, the first craft distillery in St. Albert, was faced with an instant drop in revenue, up to two-thirds of their business was gone in what felt like an instant. Despite feeling overwhelmed and defeated by this news, they felt the drive to push forward and ask their community - "how can we help?."
Because of the unique equipment and licenses they have as a distillery, they were able to quickly pivot and join other distilleries around the world in the production of hand sanitizer for the public and, critically, for health workers. They began working around the clock, starting production at five o'clock every morning and going late into the night in order to meet demand. Since March, they've been able to help with the hand sanitizer shortage on our front lines. Filling bulk orders daily, they are supplying STARS Air Ambulance, numerous hospital ORs and ICUs, Corrections Canada, and many more businesses around the province that are in need of hand sanitizer to keep them safe.
They've also made their products available to the public, through Karma Donations. Customers can pick up bottles for individual use at the distillery during regular business hours, or place orders online for pickup/delivery.
Black Diamond has launched an online store and are offering greater-Edmonton Area free delivery on orders $75+ every Friday. They continue to offer their full lineup of spirits, as well as a brand new tea-infused vodka that we released this week, Bourbon Vanilla:
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